UK SaaS · AI · Website Assurance

The Web-Change Assurance and Proof-of-Repair Platform.

PatchProof AI detects issues, maps their business impact, generates safe AI-driven repairs, validates critical customer journeys and produces auditable evidence — so every website change ships with confidence.

£360M–£1.2B
UK TAM (annual)
43%
UK businesses hit by a breach (past 12 months)
£100–£325
SME website downtime cost per minute
Web Change Assurance Graph connecting CMS, APIs, payments and forms
Proof-of-RepairValidated
96/ 100 Assurance score

Client site · Checkout journey · Ref PPR-2026-00184

Detect
Continuous change & anomaly detection
Repair
AI-generated, structured repair plans
Validate
Business-journey validation end-to-end
Evidence
Auditable Proof-of-Repair report
End-to-end assurance workflow

From detection to auditable proof — in a single workflow.

Existing tools stop at detection. PatchProof AI manages the complete lifecycle: detect, understand, repair, simulate, validate and prove.

Step 01

Detect issues

Continuous monitoring surfaces anomalies, script changes and regressions across the website ecosystem.

Step 02

Map dependencies

The Web Change Assurance Graph links CMS, APIs, third-party scripts and infrastructure to business outcomes.

Step 03

Generate a repair

The AI Repair Engine produces a structured plan: root cause, impact, actions, validation and rollback.

Step 04

Score the risk

A proprietary safety framework decides whether a change auto-applies, needs approval, or is blocked.

Step 05

Simulate & preview

Patch Preview simulates the change across infrastructure, scripts and integrations before deployment.

Step 06

Validate journeys

End-to-end tests confirm checkout, payments, forms, bookings and consent still work.

Step 07

Prove the result

A Proof-of-Repair Evidence Report captures every step, validation and rollback option.

The problem

Website change is fragmented, un-governed, and quietly costing revenue.

Modern organisations rely on websites for revenue and service delivery, yet the tooling around them is a collection of disconnected point solutions. Businesses are left to manually bridge the gap between detection, impact, repair, validation and evidence.

  • Fragmented tooling: scanners, visual regression, uptime and CMS plugins operating in silos.
  • No dependency awareness — scripts, APIs and third parties impact revenue in ways no tool maps.
  • Weak repair workflows: generic suggestions, no root cause, no rollback plan, no governance.
  • Traditional monitors watch uptime while checkout, forms and consent silently fail.
  • No auditable evidence that a repair actually worked and did not create side effects.
The change failure trap

Small technical changes reach production before their business impact is understood.

STEP 01
Update queued
Plugin, theme, script or config change is scheduled by an internal team or agency.
STEP 02
Change deployed
The site "looks fine" — visuals, uptime and status codes look green.
STEP 03
Journeys break silently
Checkout, forms, SMTP delivery or consent quietly fail; customers churn.
STEP 04
Loss surfaces late
Revenue loss, client dispute, breach or compliance issue is discovered days later.
Around 612,000 UK businesses reported a cyber breach in the last 12 months, at an average £3,550 per disruptive incident — before revenue loss from broken journeys is counted.
Product · Six integrated modules

A new software category: Web Change Assurance.

PatchProof AI combines dependency intelligence, AI-driven remediation, risk-bounded automation, customer-journey validation and evidence-based governance in a single platform.

Module 01

Website Digital Twin

A live, structural replica of the website — its components, content, configuration and integrations — kept continuously in sync so every change can be understood before it ships.

Module 02

Web Change Assurance Graph

A dependency model connecting CMS, themes, APIs, DNS, CDN, analytics and consent platforms to the revenue-critical business journeys they support.

Module 03

AI Repair Engine

Context-aware, structured repair plans with root-cause analysis, impact assessment, recommended actions, validation requirements and rollback procedures.

Module 04

Energy-Based Safety Model

A proprietary energy-based framework scores repair confidence, dependency exposure and business impact — automating only what is provably safe.

Module 05

Business Journey Validation

Validates what actually matters to the business: checkout, payments, lead forms, bookings, registrations, donations and consent — end to end.

Module 06

Proof-of-Repair Evidence Ledger

A permanent, auditable ledger of every discovery, repair, approval, validation and rollback — ready for clients, auditors and insurers.

Use cases

Five ways PatchProof AI protects revenue and trust.

Use Case 01

Web agency managing 80 WordPress sites

Pre-update dependency scans, Patch Preview and post-update visual, functional and journey validation — replacing manual QA across a maintenance portfolio and producing client-ready Proof-of-Repair reports.

Use Case 02

E-commerce store protecting checkout

Continuous monitoring detects a changed third-party payment script, the Assurance Graph maps its impact, the Repair Engine proposes a fix and the platform validates the full transaction flow before revenue is lost.

Use Case 03

Private clinic restoring lead generation

SMTP, SPF, DKIM and DMARC misconfiguration analysed alongside the contact form. A controlled repair with test enquiry restores the primary patient-enquiry channel — with delivery evidence attached.

Use Case 04

Charity safeguarding a donation campaign

Digital baseline before launch, continuous change scoring during the campaign, end-to-end donation journey testing and governance-ready evidence packs for trustees and funders.

Use Case 05

SaaS company launching a product

Baseline capture, dependency analysis on updated landing pages and CRM integrations, then automated validation of demo requests, notifications, metadata and journey continuity — a Proof-of-Release Report closes the loop.

Technology plan

Dependency-aware AI, governed by a proprietary safety framework.

A continuously generated Web Change Assurance Graph feeds context-aware AI repair generation, risk-bounded automation, infrastructure simulation, business-journey validation and a Proof-of-Repair Evidence Ledger.

1
Continuous detection
Anomalies, script changes and regressions across the site ecosystem.
2
Dependency graph
CMS, themes, APIs, DNS, CDN, analytics and consent linked to business outcomes.
3
AI repair generation
Root cause, actions, validation and rollback — governed by policy.
4
Safety scoring
Auto-apply, human-approval, or block — based on confidence and exposure.
5
Simulation & preview
Predict outcomes before deployment.
6
Journey validation
Checkout, payments, forms, bookings, registrations and consent.
7
Evidence ledger
Auditable record of every action, approval and outcome.
Platform architecture
Website Digital Twin
Live replica of the site & its config
Web Change Assurance Graph
Dependency intelligence
AI Repair Engine
Structured, LLM-driven repair plans
Energy-Based Safety Model
Risk-bounded automation
Business Journey Validation
Checkout, forms, payments, consent
Proof-of-Repair Evidence Ledger
Immutable audit trail
Adoption model
  • APIs & CI/CD pipeline integration
  • Ticketing and approval workflows
  • Role-based access controls
  • Multi-site management dashboards
Deliverable · Proof-of-Repair

One report. Every action, validated and evidenced.

Every remediation cycle produces a comprehensive evidence package: validation results, change history, dependency analysis, test outcomes, automated logs and a human-readable summary — suitable for clients, auditors and insurance.

Proof-of-Repair Report
Ref PPR-2026-00184 · Generated 09 Jul 2026
Validated
Website
Client production site · Checkout journey
Change summary
Payment script update + consent tag reconfiguration
Dependency scope
CMS · Payment gateway · Analytics · Consent manager
Safety score
Auto-apply threshold met · 96 / 100
Approval record
Reviewed & approved by senior engineer · 09 Jul 2026
Rollback status
One-click rollback plan attached · verified reversible
Before & after screenshots
Homepage · Checkout · Confirmation captured
Before & after scan results
Security, performance & accessibility diffed
Validation tests
34 journey assertions executed · 34 passing
Journey validation
Checkout · Payment · Confirmation · Lead form — all passing
Reviewer
Signed off · full audit trail retained in evidence ledger
Market opportunity · UK

A large, underserved UK market for website assurance.

Bottom-up SaaS sizing across UK agencies, digitally dependent SMEs, e-commerce, compliance-sensitive organisations and multi-site operators. Average annual contract value: £1,200–£2,400.

£360M – £1.2B
TAM — full annual UK opportunity across ~300k–500k organisations.
£60M – £240M
SAM — UK agencies, maintenance providers and digitally dependent SMEs.
£34k → £732k
SOM — projected revenue capture from Year 1 to Year 3.
5.7M
UK private-sector businesses
43%
Reported a breach in past 12 months
£1,600–£3,550
Average cost per disruptive breach
£94B
Potential annual GVA from a 1% SME productivity lift
Target customer segments

Five segments served by the same assurance platform.

Digital Agencies
Managing WordPress & multi-site client portfolios.
SMEs
Digitally dependent small & mid-sized businesses.
E-commerce Businesses
Protecting checkout, payments & conversion.
Compliance-Sensitive Organisations
Healthcare, education, charities & regulated SMEs.
Enterprise Organisations
Multi-site operators needing governed change.
Competitive advantage

Why PatchProof AI?

Visual regression tools, security scanners, uptime monitors and CMS maintenance plugins each cover a fragment of the problem. PatchProof AI is the operational assurance layer that connects them all — from detection to validated, evidenced repair.

Capability
Point solutions
PatchProof AI
Web Change Assurance Graph (dependency-aware)
AI-generated structured repair plans
Energy-based safety scoring & risk-bounded automation
Patch preview & change simulation
Business Journey Validation (checkout, forms, payments, consent)Key differentiator
Proof-of-Repair evidence ledger
End-to-end assurance in a single platform
Full support Partial Not supportedBenchmarked against Percy, Applitools, Cloudflare Client-Side Security, OWASP ZAP, Tenable Nessus, WP Umbrella, MainWP.
Three-year execution timeline

From MVP pilots to a scaling UK SaaS.

Stage 01
Founder-funded MVP
Capitalised build of the core Assurance workflow — detection, graph, repair, validation and evidence.
Stage 02
Paid Pilot Programme
Founding cohort of UK agencies validates the platform on live client sites at agreed pilot pricing.
Stage 03
Commercial SaaS Launch
Transition pilots to recurring SaaS. Public pricing. Expansion into SMEs & e-commerce.
Stage 04
Scale & Enterprise Expansion
Multi-site operators and compliance-sensitive sectors — healthcare, education, charities, regulated SMEs.
Phase 1
Year 1 · Months 1–12

Build & Validate

Company setup, capitalised MVP build, core Assurance workflow (detection, dependency mapping, AI repair, patch preview, journey validation, evidence). Paid pilots with agencies begin M7.

5–10 paid pilots · ~£34,000 revenue · 80%+ pilot retention
Phase 2
Year 2 · Months 13–24

Commercial Launch

Transition pilots to recurring SaaS. Launch commercial pricing. Expand from agencies into SMEs, e-commerce and digital service providers. Introduce integrations, reporting and channel partnerships.

~150 paying customers · ~£301,000 revenue · >85% retention
Phase 3
Year 3 · Months 25–36

Scale & Expansion

Enter compliance-sensitive sectors: healthcare, education, charities and regulated SMEs. Target multi-site organisations. Enhance AI repair, safety scoring and validation coverage.

~260 paying customers · ~£732,000 revenue
YearThemeCustomersRevenue Target
Year 1MVP development, validation & paid pilots5–10 pilots£34,000
Year 2Commercial launch & recurring growth~150£301,000
Year 3Scale, compliance sectors & multi-site~260£732,000

Targets from the PatchProof AI three-year plan. Actual outcomes depend on market conditions, sales execution and customer adoption.

MA

Moin Ahmed

Founder & Product Lead · United Kingdom

MSc Advanced Computer Science
University of Hull, UK · 2024
BSc Computer Science
PMAS Arid Agriculture University · 2019
  • Data Analyst — Unique Solutions (Tableau, SQL, BI)
  • IT Support Specialist — Spectrum Solutions (JIRA, Azure)
  • Customer Support Executive — Ibex
  • Freelance Software Developer — 2024–present
Founder profile

The original contribution behind PatchProof AI.

PatchProof AI originated from Moin Ahmed's direct observation, through technical support, data analysis and software development work, that businesses use multiple disconnected tools to monitor websites — but none manage the complete lifecycle from detection to validated, evidenced repair.

He conceived the Web Change Assurance Graph — linking website infrastructure, software components, third-party services and business-critical functions through a dynamic dependency model — and specified the platform's core design across the detection engine, AI repair engine, safety scoring, patch preview, validation framework and Proof-of-Repair Evidence Ledger.

He also defined the commercial strategy: the initial agency beachhead, phased expansion into SMEs, e-commerce, compliance-sensitive sectors and multi-site enterprises, and the pricing, pilot and customer acquisition model.

Founder
Originator of the platform concept
CEO
Leads product & commercial strategy
MSc CS
Advanced Computer Science background
UK Ltd
Registered UK company
Year-1 pilot cohort · UK agencies

Stop shipping website changes without proof.

PatchProof AI is onboarding a founding cohort of UK web agencies and digital maintenance providers into paid pilots. Bring your next planned change — leave with a validated, evidenced repair.